Liverpool Football Club has been working in partnership with Liverpool City Council and the Anfield Breckfield Community Steering Group (now the Anfield Breckfield Partnership Forum) for over 8 years in the development of the Anfield Breckfield Regeneration Framework, endorsed by a majority of residents independently surveyed in an area of 19,500 households (including the stadium move to Stanley Park).

The conclusions of the Framework report that covered housing, transport, retail, education, green spaces and tourism developed with the Steering Group's working parties, public exhibitions and meetings, stated that the benefits to the community of the new stadium being in the Stanley Park were greater than if LFC expanded in situ.

The proposals deliver major projects attracting national and international visitors to a world class stadium and facilities including a new museum, shop, tourist centre, conferencing facilities, and the redevelopment of the existing stadium site with 1.4 hectares of open space and gardens. Planning permission for the new stadium and outline planning permission for a mixed use development on the existing site have been achieved.

The total plan delivers:

• In excess of £500 million of private investment through LFC for the stadium and developments on the existing site - a mixed use scheme for the site of the existing stadium to be designed with the engagement of local residents for a hotel(s), retail, and leisure uses creating an estimated 772 FTE jobs.
• A restored Stanley Park (Completion December 2008). A joint venture company formed by LFC and LCC generates income for the long term management and maintenance of green spaces in Stanley Park. LFC will maintain the area around the new stadium as well as monitoring the CCTV cameras in the park on a 24-hour basis. Without this comprehensive management and security plan and additional resources in the long term, any restoration of the park would not be sustainable. The public funding received by LCC for the restoration was conditional upon the stadium being built.
• A restored Gladstone Conservatory, re-branded the Isla Gladstone Conservatory, linked with the textile designer, involving a local operator and the local community development trust in conjunction with the Gladstone family. (Completion Spring 2009)
• A new community sports centre run by the Anfield Sport and Community Centre Ltd. (a community business formed by Vernon Sangster Community Centre and Anfield Youth Club), multi-use games areas/tennis courts and new changing facilities for the soccer leagues in the Community Partnership Centre within the new stadium.
• A proposed partnership with Liverpool Hope University in the Community Partnership Centre.
• Improved football pitches in Lower Breck recreation ground and Stanley Park(completed 2005).
• The delivery (March 2006) of a fully restored sports centre at Lower Breck including all weather pitches, sports hall, activity rooms, changing facilities and nursery with funding through LCC and LFC to enable the activities formerly held at the Vernon Sangster Sports Centre to continue throughout the construction period of the new stadium and beyond - managed by the Anfield Sports and Community Centre Ltd. ASCC is currently being expanded again with European Funding via Liverpool City Council.
• Related projects not directly part of the planning application, but being progressed by LFC and LCC include a restored Anfield Cemetery with a genealogy centre.

Add to this the wider regeneration programme in Anfield Breckfield:

• A new North Liverpool Academy replacing Anfield and Breckfield Comprehensive schools with a new £37 million campus (on site).
• A new LIFT Health Centre
• New and improved primary schools
• New and restored housing throughout Anfield and Breckfield through Housing Market Renewal.

There is extensive engagement, especially with young people, in the restoration of Stanley Park and associated projects. In addition, a BIG ART PROJECT with local artists and young people has designed the hoardings that surround the stadium site and other arts/heritage-related projects. A business partnership with the North Liverpool Academy involves LFC in projects to do with retail, catering, coaching and marketing. In addition, LFC has co-sponsored a book produced by English Heritage entitled: Ordinary Landscapes, Special Place s. (2008).

Capital Funding

Liverpool City Council has attracted over £23.5 million funding for the regeneration of Anfield Breckfield excluding the Housing Market Renewal Programme and Schools for the Future. Liverpool Football Club has provided over £6.5 million of match funding as well as attracting £665k from Barclays Spaces for Sport/Football Foundation for the restoration of the ASCC Sports Centre. Without the £500 million investment by LFC, the catalyst for the regeneration programme, much of the public sector investment would not have occurred.

Revenue Funding

The majority of funding for Liverpool Football Club's community engagement activities comes from the Club itself. However, it is also able to attract additional funds, particularly as match funding.

Partners

Liverpool Football Club works with a plethora of partners to successfully carry out its community engagement. Staff members are in constant contact with the Club's communities as follows:

1. Liverpool Football Club: board, staff and fans
2. Liverpool City Council: elected officials and staff
3. Residents:
   1. Anfield Breckfield Partnership Forum
   2. Anfield Breckside Community Council
   3. Breckfield North Everton Neighbourhood Council
   4. Adjacent houses to construction sites
   5. Schools
   6. Anfield Breckfield Community Partnership
   7. Anfield Sports and Community Centre Ltd.
   8. New Anfield Breckfield Working Group (including LCC Depts., police, fire service, Merseytravel, all contractors on site in the area, utilities, LFC meets every two weeks)
4. Funders
   1. GONW - Objective 1
   2. Housing Market Renewal - newHeartlands
   3. NWDA
   4. Heritage Lottery Fund
   5. Sponsors/Private funders
   6. Primary Care Trust
   7. Others: e.g. Big Lottery Fund
5. Partners and Key Organisations
   1. Members of Parliament
   2. Premier League and UEFA
   3. The Mersey Partnership
   4. Liverpool Chamber of Commerce
   5. North Liverpool Business Forum
   6. RENEW/Places Matter
   7. Housing Associations
   8. Primary Care Trust
   9. Hospitals, particularly Alder Hey
   10. Heart of Mersey
   11. Blackburne House
   12. New Beginnings
   13. Gladstone Family
   14. CABE and CABE Space
   15. English Heritage and North West Historic Environment Forum
   16. Liverpool Culture Company
   17. Liverpool Lighthouse
   18. Churches
   19. Positive Futures
   20. Community Justice Centre
   21. North Liverpool Stakeholders Group
   22. International organisations for charitable tours
   23. Delegations (national and international) that visit Anfield.

Staff members attend meetings, provide briefings, give assemblies and coaching sessions, offer learning opportunities and ensure that there are feedback mechanisms via our Customer Service Department and wide publication of contact details.  Over 40 briefings/presentations were given in one 12 month period for delegations from Government, universities, regeneration professionals, training courses, and international visitors from Denmark, France, China and The Netherlands. A presentation featuring Liverpool Football Club's Community Work will be made at the Harvard Business School in 2009.