Liverpool Football Club has been working in partnership with Liverpool City Council and the Anfield Breckfield Community Steering Group (now the Anfield Breckfield Partnership Forum) for over 8 years in the development of the Anfield Breckfield Regeneration Framework, endorsed by a majority of residents independently surveyed in an area of 19,500 households (including the stadium move to Stanley Park).
The conclusions of the Framework report that covered housing, transport, retail, education, green spaces and tourism developed with the Steering Group's working parties, public exhibitions and meetings, stated that the benefits to the community of the new stadium being in the Stanley Park were greater than if LFC expanded in situ.
The proposals deliver major projects attracting national and international visitors to a world class stadium and facilities including a new museum, shop, tourist centre, conferencing facilities, and the redevelopment of the existing stadium site with 1.4 hectares of open space and gardens. Planning permission for the new stadium and outline planning permission for a mixed use development on the existing site have been achieved.
The total plan delivers:
Add to this the wider regeneration programme in Anfield Breckfield:
There is extensive engagement, especially with young people, in the restoration of Stanley Park and associated projects. In addition, a BIG ART PROJECT with local artists and young people has designed the hoardings that surround the stadium site and other arts/heritage-related projects. A business partnership with the North Liverpool Academy involves LFC in projects to do with retail, catering, coaching and marketing. In addition, LFC has co-sponsored a book produced by English Heritage entitled: Ordinary Landscapes, Special Place s. (2008).
Capital Funding
Liverpool City Council has attracted over £23.5 million funding for the regeneration of Anfield Breckfield excluding the Housing Market Renewal Programme and Schools for the Future. Liverpool Football Club has provided over £6.5 million of match funding as well as attracting £665k from Barclays Spaces for Sport/Football Foundation for the restoration of the ASCC Sports Centre. Without the £500 million investment by LFC, the catalyst for the regeneration programme, much of the public sector investment would not have occurred.
Revenue Funding
The majority of funding for Liverpool Football Club's community engagement activities comes from the Club itself. However, it is also able to attract additional funds, particularly as match funding.
Partners
Liverpool Football Club works with a plethora of partners to successfully carry out its community engagement. Staff members are in constant contact with the Club's communities as follows:
Staff members attend meetings, provide briefings, give assemblies and coaching sessions, offer learning opportunities and ensure that there are feedback mechanisms via our Customer Service Department and wide publication of contact details. Over 40 briefings/presentations were given in one 12 month period for delegations from Government, universities, regeneration professionals, training courses, and international visitors from Denmark, France, China and The Netherlands. A presentation featuring Liverpool Football Club's Community Work will be made at the Harvard Business School in 2009.